Search engine optimization
Search engine optimization in phoenix, Arizona
When it comes to SEO in phoenix, what are the MOST important aspects to focus on?
When conducting research on keywords, you should focus on what people actually search for rather than what you think they should search for.
Content – Extremely important - #2.
Page Title Tags – Undeniably a Significant Factor in Achieving High Rankings – Third Place
Usability – It should come as no surprise that search engine robots are unable to recognize colors or recognize a 'call to action' statement, both of which are extremely important to site visitors. However, phoenix search engine optimization robots are able to recognize broken links, HTML coding errors, contextual links between pages, and download times.
Links: Quantity is important, but quality, authoritative, and keyword-related links are what really matter.
Your search engine results page rankings will improve the most if you use rich anchor text in your links. #1
Researching Appropriate Keywords Conducting thorough keyword research is the cornerstone of any successful SEO campaign.
When conducting research on keywords, it is important to remember to "speak the user's language."
People don't search for phrases like "value-priced travel experience"; they search for terms like "cheap airline tickets."
Most of the time, a keyword that is well known is also a boring keyword.
Alternate brand names with their generic equivalents.
Avoid using terms that are considered "politically correct." (for instance, use the term "blind users" rather than "visually challenged users")
Choose legacy terms whenever possible rather than making up new words or using marketese or internal vocabulary.
Compare the singular and plural forms of the words; do your own research!
Keywords: Make use of the results of your keyword search to select multi-word keyword phrases for the website. Create a Meta Keyword tag that centers on these keywords and uses them as your focus. Even though some press has suggested otherwise, Google and Bing both ignore the tag entirely at this time. Yahoo, on the other hand, continues to index the keyword tag. In my opinion, it is still very important to include at least one.
Why? Because there is no better place to archive your work, and you never know when a similar style will become popular again. Create a list of keywords with their relative importance to the page in question. Include these in your discussion if there are any seasonal or locational considerations. Geotargeting is an important strategy for many different types of businesses. The maximum allowed is approximately 500 characters, or 20 phrases.
Example: meta name="keywords" content="aluminum extrusions, thermal barriers, corrugated sheets, aluminum fabricator, roll form roofing, etc...">
Page Title Tags: Title Tags are extremely important factors that determine where a page will be placed in search engines. In addition to the identity of the site, the most significant keywords associated with that page should be included in the Page Title Tags. Every page must have a unique title. The maximum number of characters that G can display is approximately 70. (The cost of Yahoo is marginally higher.) Be aware that if you go over 70 characters, G will cut it off; however, this may appear as a teaser to some searchers. If you go over 70 characters, G will cut it off. Do not write a complete sentence; rather, convey a thought or concept in a condensed manner, such as by using a sentence that is fragmented to explain what the page is about.
Primary Keyword - Secondary Keywords | Brand Or Brand Name | Primary Keyword and Secondary Keywords as Best Practice
Reasoning:
If you are attempting to rank for a term that has a lot of other people also trying to rank for it, you should put the keyword at the beginning of the title tag. It is best to put the brand name first if you are competing for a less competitive term and if branding can help make a difference in click through rates. Regarding the use of special characters, I favor pipes due to the aesthetic value they provide; however, hyphens, n-dashes, m-dashes, colons, and semi-colons are all acceptable alternatives.
Sample: <title>Antique furniture, doll houses and novelties - Olde Church Emporium</title>
Check the length of your snippet with this tool: http://www.seomofo.com/snippet-optimizer.html
Optimizing Results for Search Engines
Previously updated on: September eleven, two thousand and fourteen Page two of fifteen The Honorable Donald W. LeGoullon
When writing the Meta Description Tag, you should make use of the results obtained from your keyword search. Keep in mind that the Meta Description tag is only seen in conjunction with the Page Title Tag; therefore, you should avoid duplicating any information.
If you include the following code in the head> section of your home page, Google (G) and Yahoo (Y) will disregard any DMOZ (Open Directory Project) or Yahoo Directory Listings when compiling the search engine results pages (SERPs) for Google and Yahoo: <meta name="robots" content="noodp, noydir">
The maximum allowed length is approximately 155 characters.
Example: meta name="description" content="Professional tool and cutter grinding service, as well as manufacturer of special cutting tools.>
Because many SERPs now provide dynamic description data, the usefulness of this tag and the impact it has on the user experience have both somewhat decreased. Concentrate on coming up with short phrases that are compelling for specific high-value keywords.
Check the length of your snippet with this tool: http://www.seomofo.com/snippet-optimizer.html
Anchor Text: Ensure that the text of your navigation links contains plenty of relevant keywords. If graphic buttons are used (or any other image that is linked), make sure the image's alt attribute contains descriptions that are rich in keywords. There is a possibility that it will be beneficial to have image-based links appear PRIOR to text-based links – perhaps in the area of the header or the logo. Build text links utilizing relevant keywords throughout the body of the pages' content, most notably on the homepage. If you use Javascript or Flash navigation on your website (which PennTAP does not recommend), you should provide an alternative that is search engine robot friendly. You could use the "noscript" tag to accomplish this. Do not link to a page that is already on your site! Make sure that the order of your links is correct, and that the link that is most important to the visitor comes first. This link probably shouldn't go to your homepage, but rather to a page that describes your products or services.
Always use absolute links when you are coding, such as www.example.com/xyz.html, rather than relative links, such as /xyz.thml.
Always refer to the "canonical" value when possible!
Make sure that each of the links that go to a specific page uses the same path so that the search engines do not think there are multiple ways to reach the same page.
Include Text Links at the Bottom of the Page The primary navigation could consist of graphic or non-graphic buttons, with supplemental navigation coming from links that only appear at the bottom of the page. In an effort to achieve more even distribution of link juice throughout the site, specify the REL="NOFOLLOW" attribute on these links. This will reduce the number of links that point to internal pages. Despite the fact that this does not help SEO, the usability of navigation is significantly improved. Put a limit of no more than 25 on these.
Use the Image Alt and Title Attribute on Every Image For every image, you should include a brief (short and sweet) text descriptor of the image that is placed inside of the image Alt and Title attributes. Keywords should also be included in this text. According to Matt Cutts, who is a spokesperson for Google, you should limit these to a maximum of 20 words. Both the Alt and Title attributes should have their own unique values.
Additionally, it is possible that it is a good idea to place a brief description that is rich in keywords under images that are visible on the page. In order to convey the intended meaning effectively, I suggest using as few words as possible (with keywords of course).
Domain Name: Having a domain name that is rich in relevant keywords may help your site rank higher in search engines.
Examples can be found at http://www.Precision-Grinding.com. www.Marsha-Doll-Houses.com www.Business-Cards.com
Put a hyphen in between the words if you want to look professional. The only reason to capitalize letters in a domain name is to make it easier to read.
Choose one of the URLs to be the "canonical" one and then use a 301 Permanent Redirect to point the other one to the "canonical" one. This should only be done if your web server is configured to accept both www.domain.com and domain.com. In addition, if you have multiple domain names, you should use a 301 Permanent Redirect to point all of them to the "canonical" domain name. You won't see any benefits from registering multiple domain names, with the possible exception of increased Type-In and Direct-Navigation traffic. Make sure that all of the navigation links use the selected canonical; in my opinion, you should always use www.domain.com.
If there is a problem with duplicate content on http://domain.com, it may be beneficial to use the search engine HTML command link rel="canonical" href="http://www.domain.com/"/> in the head code of your home page. This may help resolve the problem.
Comparing the structure of subdirectories and subdomains: Matt Cutts maintains that there is no relevance to the issue. Do whichever one is simpler or more effective for you; Google won't care which one you choose.
When it comes to SEO in phoenix, what are the MOST important aspects to focus on?
When conducting research on keywords, you should focus on what people actually search for rather than what you think they should search for.
Content – Extremely important - #2.
Page Title Tags – Undeniably a Significant Factor in Achieving High Rankings – Third Place
Usability – It should come as no surprise that search engine robots are unable to recognize colors or recognize a 'call to action' statement, both of which are extremely important to site visitors. However, phoenix search engine optimization robots are able to recognize broken links, HTML coding errors, contextual links between pages, and download times.
Links: Quantity is important, but quality, authoritative, and keyword-related links are what really matter.
Your search engine results page rankings will improve the most if you use rich anchor text in your links. #1
Researching Appropriate Keywords Conducting thorough keyword research is the cornerstone of any successful SEO campaign.
When conducting research on keywords, it is important to remember to "speak the user's language."
People don't search for phrases like "value-priced travel experience"; they search for terms like "cheap airline tickets."
Most of the time, a keyword that is well known is also a boring keyword.
Alternate brand names with their generic equivalents.
Avoid using terms that are considered "politically correct." (for instance, use the term "blind users" rather than "visually challenged users")
Choose legacy terms whenever possible rather than making up new words or using marketese or internal vocabulary.
Compare the singular and plural forms of the words; do your own research!
Keywords: Make use of the results of your keyword search to select multi-word keyword phrases for the website. Create a Meta Keyword tag that centers on these keywords and uses them as your focus. Even though some press has suggested otherwise, Google and Bing both ignore the tag entirely at this time. Yahoo, on the other hand, continues to index the keyword tag. In my opinion, it is still very important to include at least one.
Why? Because there is no better place to archive your work, and you never know when a similar style will become popular again. Create a list of keywords with their relative importance to the page in question. Include these in your discussion if there are any seasonal or locational considerations. Geotargeting is an important strategy for many different types of businesses. The maximum allowed is approximately 500 characters, or 20 phrases.
Example: meta name="keywords" content="aluminum extrusions, thermal barriers, corrugated sheets, aluminum fabricator, roll form roofing, etc...">
Page Title Tags: Title Tags are extremely important factors that determine where a page will be placed in search engines. In addition to the identity of the site, the most significant keywords associated with that page should be included in the Page Title Tags. Every page must have a unique title. The maximum number of characters that G can display is approximately 70. (The cost of Yahoo is marginally higher.) Be aware that if you go over 70 characters, G will cut it off; however, this may appear as a teaser to some searchers. If you go over 70 characters, G will cut it off. Do not write a complete sentence; rather, convey a thought or concept in a condensed manner, such as by using a sentence that is fragmented to explain what the page is about.
Primary Keyword - Secondary Keywords | Brand Or Brand Name | Primary Keyword and Secondary Keywords as Best Practice
Reasoning:
If you are attempting to rank for a term that has a lot of other people also trying to rank for it, you should put the keyword at the beginning of the title tag. It is best to put the brand name first if you are competing for a less competitive term and if branding can help make a difference in click through rates. Regarding the use of special characters, I favor pipes due to the aesthetic value they provide; however, hyphens, n-dashes, m-dashes, colons, and semi-colons are all acceptable alternatives.
Sample: <title>Antique furniture, doll houses and novelties - Olde Church Emporium</title>
Check the length of your snippet with this tool: http://www.seomofo.com/snippet-optimizer.html
Optimizing Results for Search Engines
Previously updated on: September eleven, two thousand and fourteen Page two of fifteen The Honorable Donald W. LeGoullon
When writing the Meta Description Tag, you should make use of the results obtained from your keyword search. Keep in mind that the Meta Description tag is only seen in conjunction with the Page Title Tag; therefore, you should avoid duplicating any information.
If you include the following code in the head> section of your home page, Google (G) and Yahoo (Y) will disregard any DMOZ (Open Directory Project) or Yahoo Directory Listings when compiling the search engine results pages (SERPs) for Google and Yahoo: <meta name="robots" content="noodp, noydir">
The maximum allowed length is approximately 155 characters.
Example: meta name="description" content="Professional tool and cutter grinding service, as well as manufacturer of special cutting tools.>
Because many SERPs now provide dynamic description data, the usefulness of this tag and the impact it has on the user experience have both somewhat decreased. Concentrate on coming up with short phrases that are compelling for specific high-value keywords.
Check the length of your snippet with this tool: http://www.seomofo.com/snippet-optimizer.html
Anchor Text: Ensure that the text of your navigation links contains plenty of relevant keywords. If graphic buttons are used (or any other image that is linked), make sure the image's alt attribute contains descriptions that are rich in keywords. There is a possibility that it will be beneficial to have image-based links appear PRIOR to text-based links – perhaps in the area of the header or the logo. Build text links utilizing relevant keywords throughout the body of the pages' content, most notably on the homepage. If you use Javascript or Flash navigation on your website (which PennTAP does not recommend), you should provide an alternative that is search engine robot friendly. You could use the "noscript" tag to accomplish this. Do not link to a page that is already on your site! Make sure that the order of your links is correct, and that the link that is most important to the visitor comes first. This link probably shouldn't go to your homepage, but rather to a page that describes your products or services.
Always use absolute links when you are coding, such as www.example.com/xyz.html, rather than relative links, such as /xyz.thml.
Always refer to the "canonical" value when possible!
Make sure that each of the links that go to a specific page uses the same path so that the search engines do not think there are multiple ways to reach the same page.
Include Text Links at the Bottom of the Page The primary navigation could consist of graphic or non-graphic buttons, with supplemental navigation coming from links that only appear at the bottom of the page. In an effort to achieve more even distribution of link juice throughout the site, specify the REL="NOFOLLOW" attribute on these links. This will reduce the number of links that point to internal pages. Despite the fact that this does not help SEO, the usability of navigation is significantly improved. Put a limit of no more than 25 on these.
Use the Image Alt and Title Attribute on Every Image For every image, you should include a brief (short and sweet) text descriptor of the image that is placed inside of the image Alt and Title attributes. Keywords should also be included in this text. According to Matt Cutts, who is a spokesperson for Google, you should limit these to a maximum of 20 words. Both the Alt and Title attributes should have their own unique values.
Additionally, it is possible that it is a good idea to place a brief description that is rich in keywords under images that are visible on the page. In order to convey the intended meaning effectively, I suggest using as few words as possible (with keywords of course).
Domain Name: Having a domain name that is rich in relevant keywords may help your site rank higher in search engines.
Examples can be found at http://www.Precision-Grinding.com. www.Marsha-Doll-Houses.com www.Business-Cards.com
Put a hyphen in between the words if you want to look professional. The only reason to capitalize letters in a domain name is to make it easier to read.
Choose one of the URLs to be the "canonical" one and then use a 301 Permanent Redirect to point the other one to the "canonical" one. This should only be done if your web server is configured to accept both www.domain.com and domain.com. In addition, if you have multiple domain names, you should use a 301 Permanent Redirect to point all of them to the "canonical" domain name. You won't see any benefits from registering multiple domain names, with the possible exception of increased Type-In and Direct-Navigation traffic. Make sure that all of the navigation links use the selected canonical; in my opinion, you should always use www.domain.com.
If there is a problem with duplicate content on http://domain.com, it may be beneficial to use the search engine HTML command link rel="canonical" href="http://www.domain.com/"/> in the head code of your home page. This may help resolve the problem.
Comparing the structure of subdirectories and subdomains: Matt Cutts maintains that there is no relevance to the issue. Do whichever one is simpler or more effective for you; Google won't care which one you choose.